Japan_Historical person's name shall not be registered.

appeal no. 2007-29500
judgment date: 2010/01/25
result: it shall not be registered
article: 4-1-7 (against public order)
Trademark: 篤姫 (JP letter of "atsuhime")

Considering the fact that well-known historical person's name has strong goodwill because of his/hers reputation and everyone wishes to use it as a trademark. Such kind of mark shall not be monoployed by one person.